Turning Ideas Into Impact—The Journey of Active Festival Samarinda 2025
At Davila Corp, we don’t just create events—we build Intellectual Properties (IP) with purpose, strategy, and lasting influence. Active Festival wasn’t just an event; it was an identity meticulously crafted from the ground up.
We started with a name—one that embodies movement, energy, and ambition. From there, we designed a bold logo, built a dynamic website, and strategically distributed the IP across digital platforms and communities. The journey didn’t stop at branding; it expanded into a full-scale experience that united 2,000+ runners, 10 running communities, and 10 coffee brands, turning the Mahakam Bridge into a stage of energy and culture.
With electrifying cheering performances—barongsai, cheerleaders, Dayak traditional dance, robotic costumes, and a running carnival—we didn’t just organize a race, we created an unstoppable force. The impact was undeniable: 163,016 accounts reached and 1,913,725 impressions, proving that a well-built IP resonates far beyond the event itself.
This is what we do—turn ideas into reality, names into legacies. Keep moving, keep pushing, and always BE MORE ACTIVE.